Pricing

Start with Steve.
Then he runs the room.

One small device reads your café and tunes the music, lighting and air on its own. Buy it near cost, get three months free, then a flat monthly subscription. Grow into more when you're ready.

“Buy Steve for £49.90. Three months free. Then £59 a month — and add lighting or the full ambience ecosystem whenever you like.”
START HERE

Steve — AI Vibe Monitoring

The camera + sensor device reads occupancy, queue and the room's mood, then automatically tunes music, lighting and air. Everything you need to start.
£49.90 device, one-off
+
£59/mo
3 months free
£49.90 ex-VAT (£59.88 inc-VAT) · £59/mo ex-VAT (£70.80 inc-VAT) · cancel anytime
Grow when you're ready

Two upgrades, one Steve

Keep the same device and subscription — add hardware and control only when it earns its place.

1

Steve — AI Vibe Monitoring

Where everyone starts. Steve reads the room and tunes music, light and air automatically.

£49.90
+ £59/mo
2

Steve + Illumination

Steve actively drives your LED strips, smart dimmers and track spots — proper lighting scenes that follow the crowd. Installed for you.

£899
+ £89/mo
3

Full Ambience Ecosystem

The complete vibe OS — lighting, AC / air-quality control and scent diffusion, all calibrated and run together.

£1,999
+ £159/mo

At a glance

TierOne-off (ex-VAT)Monthly (ex-VAT)Sub margin
Steve — AI Monitoring£49.90£59~78%
Steve + Illumination£899£89~76%
Full Ambience Ecosystem£1,999£159~67%

Prices ex-VAT (B2B standard); inc-VAT shown at checkout. Subscription billed monthly after the 3-month free trial. Tier 2 / 3 setup is installed and calibrated for you.

The model · built in the open

Steve is the acquisition hook. The subscription is the profit engine.

Hardware is priced near landed cost to get devices into venues fast. The recurring subscription — at ~67–78% gross margin — is where the business lives. Full COGS and break-even maths in docs/pricing.md.

~78%
Tier 1 subscription gross margin
£56.50
Blended contribution / site / month
~354
Sites to break even (strategic launch)
£0
Upfront beyond the £49.90 device
FAQ

The honest answers

Get Steve in your room.

£49.90 for the device, three months free, then £59/month. Cancel anytime.

Start your free trial